Media: TV
Category: Other
Client: Conservation International
Agency: MullenLowe SSP3 Bogota
Country: Colombia
Chief Creative Officer: Carlos Andrés Rodríguez
Chief Executive Officer: Francisco Samper
Chief Operation Officer: Juan Pablo Garcia
Creative Director: Juan David Arboleda
Creative Director: GUILLERMO SIACHOQUE
Art Director: Camilo Londoño
Art Director: Byron Poveda
Art Director: Camilo Siatova
Copywriter: Jorge Eliécer Pinto
Copywriter: Abel Antonio Gómez
CEO: Francisco Samper
Chief Operating Officer: Juan Pablo Garcia
Retouching: La Salvación Studio
Editing: Jonathan Bolívar
Client: Fabio Arjona
Planning Director: Carolina Mejía
Published: March 2018
Synopsis:
MullenLowe SSP3 Bogota has created this spot for Conservation International, because nature is trying to tell us something.
Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media.
Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth.