| International ANDY Awards 2016 | ||
|---|---|---|
| Social Marketing | Retail Foods | Gold |
Since the 1980s Coop has been a pioneer for organic food in Sweden helping farmers switch from conventional to organic, working to make organic food more accessible for consumers and challenging politicians to do more for the production of organic food in Sweden. But this is an international issue, since what we eat comes from all over the world. And the result of this experiment concerns everyone who eats. So while the primary goal of the campaign is to strengthen Coop's brand in Sweden, it also aims to give organic farming a push globally. The tests were conducted by the Swedish Environmental Research Institute IVL, and the film was produced by Acne Film. Agency: Forsman & Bodenfors, Stockholm.
Brand: Coop
Media: Online
Agency: Forsman&Bodenfors
Art Director: Johan Eghammer, Johanna Hofman-Bang
Copywriter: Johan Olivero
Account Manager: Lena Grundström, Patrik Danroth
Account Director: Anders Härneman
Designer: Viktor Brittsjö
Agency Producer: Åsa Hammar
Planner: Amelie Sandström, My Troedsson
Digital Producer: Helena Wård
Production: ACNE Production
Director: Marcus Svanberg
Producer: Kristofer Larsson
DOP: Anders Jedenfors
Offliine Editor: Henning Mark
Post Production: Shortcut Stockholm
Sound: Plop Produktion
Video distrubution: Be On
Jenny Canborn
Renée Vennberg
Carl-Christian Dyrssen
Maria Molsa