Coordown Onlus: Not Special Needs, 2

Credits & Description:

Entrant: Publicis, New York
Brand: Coordown
Corporate Name of Client: CoorDown
Agency: Publicis, New York
Chief Creative Officer: Andy Bird
Executive Creative Directors: Luca Lorenzini/Luca Pannese
Copywriter: David Green
Art Director: Jen Wang
Agency Producer: Chris Muldoon
Creative Technologist: Dara Mao
Production Company: Hungry Man, Los Angeles
Director: Wayne McClammy
Executive Producer: Kevin Byrne
VFX Company: Shed, Santa Monica
VFX Supervisors: Paul O'Shea/Miles Essmiller/Phil Man
Animation Company: Legacy Effects (Puppet & Puppeteering), San Fernando
Editing Facility: Rock Paper Scissors, New York
Editors: Christjan Jordan/Pieter Viljoen
Designer: Craig Tilford
Music Production Company: Beacon Street Studios, Venice
Music Producers: Leslie DiLullo/Kate Vadnais
Music Arrangers: Rommel Molina/Vivi Rojas
Music Composers: Andrew Feltenstein/John Nau
Published: March 2017
Synopsis:
"Not Special Needs" was a direct request to the public to change their language as a first step to changing their attitudes about people with Down Syndrome. Ten days before World Down Syndrome Day, we released a star-studded film with a potent message. The film pointed out absurd examples of what "special needs" would actually be. It received over 600K shares and 30M views in just the first ten days. A website (NotSpecialNeeds.com) contained supportive essays that proposed a more honest approach: call the disability what it is. Instagram posts encouraged people to post their actual needs, with the hashtag, #notspecialneeds.