Client: Coors Light
Advertising Agency: DDB
Production: Smuggler
Director: Henry-Alex Rubin
Chief Creative Officer: Ari Weiss
Chief Creative Officer: Britt Nolan
Chief Creative Officer: Ben Welsh
Executive Creative Director: Colin Selikow
Creative Director: Brian Culp
Creative Director: Katie Bero
Creative Director: Ruth Belllotti
Senior Art Director: Elaine Li
Senior Art Director: Shelby Bass
Senior Copywriter: Jared Wicker
Senior Copywriter: Nick Garfield
Producer: Leah Allina
Assoc Creative Director: Dan LaVigne
Executive Producer: Will St. Clair
Senior Producer: Annie Larimer
Senior Producer: Chris Shen
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Drew Santarsiero
DoP: Matthew Woolf
Design Lead: Dru Jennett
Chief Production Officer: Diane Jackson
Executive Art Producer: Suzanne Koller
Production Manager: Jillian English
Talent Manager: Chris Quinn
Music Director: Alec Stern
VP, Strategy Director: Matt Babazadeh
Digital Director: Mike Norgard
Digital Strategist: Marianna Eboli
SVP, Group Account Director: Kiska Howell
Account Directors: Jonathan King and Katelyn Ledford
Account Supervisor: Colette Charak
Director of Project Management: Jen Polan
Head of Production: Alex Hughes
Production Supervisor: Ashley Roberts
Assistant Production Supervisor: Ricky Small
1st AD: Edward Walsh
Production Designer: Justin Allen
Wardrobe: Jenna Wright
Casting Director: Jodi Sonnenberg of Sonnenberg Casting
Editorial: Cartel
Editor: Kyle Valenta
Editor: Fernanda Cardoso
Assistant: Grant Hall
Senior Producer: Vietan Nguyen
Executive Producer: Lauren Bleiweiss
VFX: preymaker | Creative + Technology
Makers: Angus Kneale, Melanie Wickham, Jamie Scott, Adam Scott, Simon Holden, Greg Cutler, Brandon Phillis, Zach Fortin
Audio: Sonic Union
Sound Design / Mix: Rob Ballingall
Media Agency: Connect
PR Agency: Alison Brod Marketing + Communications
Client
Chief Marketing Officer: Michelle St. Jacques
VP of Marketing, Coors Family of Brands: Marcelo Pascoa
Director of Marketing, Coors Light: Chris Steele
Director of Marketing, Coors Seltzer: Elizabeth Hitch
Senior Marketing Manager, Coors Light: Liz Cramton
Associate Marketing Manager, Coors Light: Mary Beugelsdijk
Brand Public Relations Manager: Rachel Dickens
Senior Media Manager: Kelly Ellefson
Associate Media Manager: Stephanie Feran
Senior Manager, Marketing Insights: Matt Slater
Country: United States
Published: January 2021
Synopsis:
During the Big Game, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space - so much so that Coors is legally locked out from playing on TV screens nationwide during the Big Game. However, Coors Light, the beer made to chill, and Coors Seltzer, the hard seltzer with a mission to restore America's rivers, don’t need expensive TV spots to create a Big Game ad. Today, Coors Light and Coors Seltzer announce the first Big Game commercial you can only see the night before game day in your dreams. With the help of Dr. Deirdre Barrett, a leading psychologist, author and expert on dreams, Coors created a film with specific audio and visual stimuli to induce the most refreshing dream you’ll have all year. Using Targeted Dream Incubation – the science of guiding dreams – Coors will shape and compel your subconscious using a stimulus film, and an eight-hour soundscape throughout the night, to trigger you to dream the Coors Big Game ad. Additional behind-the-scenes videos explain targeted dream incubation, follow the visual artists who worked with Dr. Barrett to identify the visual and audio stimuli, and finally, show real people who have experienced the dream after watching the videos. Starting today, dreamers can watch a behind the scenes of the Big Game Dream on the website. The full length eight-hour stimulus soundscape and film will drop on 3rd February for refreshing dreams before Big Game Sunday. The Coors Big Game Dream will be supported throughout retail and across digital channels, including YouTube, Facebook, and Instagram, along with a promoted trend and live event on Twitter.