Everyone has a mountain to climb. A challenge that calls them higher. For Shezi, a fashion designer in Los Angeles, his mountain was creating a clothing brand and opening a retail store. He was well on his way until things took an unexpected turn. Agency: 72andSunny, Los Angeles.
Media: Web Film
Category: Drinks, alcoholic
Client: Coors Light
Agency: 72andSunny, Los Angeles
Production: HECHO EN 72
Country: United States of America
Director: Daniel Addelson
Creative Director: Galen Graham
Creative Director: Evan De Haven
Group Creative Director: Frank Hahn
Creative Director/ writer: Jed Cohen
Producer: Lindsey Wood
Producer: Jamie Glass
Producer: Jonny Edwards
Senior Copywriter: Francisco Puppio
Executive Producer: Jim Haight
DoP: Logan Triplett
Sr. Designer: Gabo Curielcha
Jr. Writer: Matt Fink
Jr. Designer: Chris Ruh
Group Strategy Director: Matt Johnson
Strategy Director: Robyn Pocrnich
Jr. Strategist: Chelsea Gilroy
Data Strategist: Annie Yuan
Group Brand Director: James Stephens
Brand Director: Andrew Krensky
Brand Manager: Jena Casiean
Brand Coordinator: Brittany Lewis
Community Manager: Sofia Hexsel
Business Affairs Director: Christina Rust
Business Affairs Manager: Noah Winter
Business Affairs Coordinator: Tempest Johnson
Group Production Director: Nicole Haase
Jr. Film Producer: Chloe Scott
Line Producer: Brian Armstrong
Jr. Producer: Michael Bergin
Colorist: Logan Triplett
Editors: Daniel Addelson, Aaron Leichter, Amanda Tuttle and Stevo Chang