Category: Alcoholic Drinks
Media: Film
Brand: Coors Light
Agency: 72andSunny
Geo: United States
Advertising Agency: 72&Sunny, USA
Executive Creative Director: Keith Cartwright
Group Creative Directors: Galen Graham, Tim Wolfe
Creative Director / Designer: Ali Esterly
Creative Director / Writer: Mark Maziarz
Senior Designer: Nick Marx
Senior Writer: David Sullivan
Designer: Brooke Baty
Writer: Maddie McDowell
Group Strategy Director: John Graham (Paulo Carvajal)
Strategy Director: Marc Iserlis
Group Brand Director: Jay Kossifos
Brand Director: Ryan Warner
Brand Manager: Mercedes Senior
Brand Coordinator: Samantha Sanchez
Group Production Director: Nicole Hasse
Senior Film Producer: Katie Lambrecht
Senior Film Producer (Post): Carlin Wilson-Webb
Junior Producer: Brooke Casler
Partnerships and Legal Director: Amy Jacobsen
Partnerships and Legal Manager: Andres Recalde
Partnerships and Legal Coordinator: Marty Cole
Production Company: Reset
Director: Andre Stringer
Executive Producer: Jen Beitler
Head of Production: JP Colombo
Producer: Matt MacLennan
Editorial Company: Whitehouse Post
Editors: Brandon Porter, Josh Bodnar
Assistant Editors: Gary Bowyer, Marco Rosas
Executive Producer: Joanna Manning
Producer: Jen Mersis
VFX Company: Electric Theatre Collective
Executive Producer: Kate Hitchings
Producer: Scott Boyajan
Lead Flame: Todd Mesher
2D Artists: Dave Damant, Ian Blewitt, Kevin Jones, Phoebe Britton
3D Artists: Nate Lapinski
Audio Company: Hecho en 72
Mixer: Jeff Fuller
Sound Design Mixer: Jesse Herrera
Assistant Mixer: Mike Leone
Senior Producer: Erin Reilly
Junior Producer: Angela Scherrah
Music: Matt Lee
Song Title: 'Hit The Ground Running'
Artist: Desi Valentine
Published: April 2018
Synopsis:
Coors light is lagered, filtered, and packaged cold for a crisper, cleaner finish to refresh you for what's next. Coors Light. The World's Most Refreshing Beer.
Coors Light introduces a whole new dimension to its Climb On platform with a fresh 10-spot campaign created by 72&Sunny. Inspired by the restless spirit of their fans, Coors brews The World's Most Refreshing Beer to refresh them for what's next. Directed by Andre Stringer of Reset, the campaign series is one full of colour, optimism and global adventure. Deft VFX by Electric Theatre Collective amplifies the excitement and the visual spectacle, as showcased in the centerpiece spot "Refresh For What’s Next."