Category: Food
Media: Film
Brand: Cornetto
Agency: MullenLowe
Geo: Spain
Advertising Agency: LOLA MullenLowe, Madrid, Spain
Executive Creative Director: Pancho Cassis
Creative Directors: Fabio Brígido, Tomás Ostiglia
Art Directors: Saulo Rocha, Nicolás Ordozgoiti
Copywriter: Guilherme Nesti
Account Director: Tom Elliston
Account Managers: Beatriz Sanz, Jessica Otero
Strategic Planner: Lucas Rodriguez
Agency Producer: Elizabeth Crego
Production Company: Blur
Director: Zipi
Executive Producer: Inés Segura
D.O.P 1st Unit: Jaume Feliu
D.O.P 2nd Unit: Keith Goddard
Editor: Tamara Torres
Post-pro: Serena
Music: Hijos
Published: April 2018
Synopsis:
We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign.
Cornetto presents "Magic," the charming story of a boy who has a crush on a girl and gets her attention by doing an innocent magic trick. From that moment on, he keeps on performing magic tricks every time he sees her. And, although he thinks it is working, clearly it isn't. Finally, someone intervenes and suggests he tries with something more simple.