Category: Public Health & Safety
Advertiser: GMODELO
Product/Service: CORONA BEER
Agency: JWT SPAIN
Production Company: URBANA PRODUCTION PROJET, Madrid, SPAIN
Executive Creative Director: Jaime Chavarri
Creative Director: Alberto Quirantes/Santiago Elena
Copywriter: Carolina Pineiro
Art Director: Nestor Santana
Agency Producer: David Bautista
Account Supervisor: Anja Hoehne
Advertiser's Supervisor: Martin Orbea
Director: Luciano Firmo
Account Manager: Fernando Martinez-Corbalan
Account Manager: Fernando Martinez-Corbalan
English Description
This social awareness campaign has been created by Corona to promote responsible drinking.
Formed by three spots, and using in each of them very simple graphic elements, this campaign tells people three different stories about drinking alcohol in excess that will surely sound familiar to them.