Category: Alcoholic Drinks
Media: Digital
Brand: Corona Beer
Agency: Element
Geo: Mexico
Advertising Agency: Element, México
General Creative Director: Camila Trombert
Creative Director / Art Director: Claudio Ureta, Ulises Soberanes
Art Director: Edulalo
Copywriters: Israel Tapia, Pepe Juárez, Ulises Soberanes
Additional Credits: Dave Sánchez
Published: August 2018
Synopsis:
August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better!
The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call.