Brand: Corona Beer
Media: TV
Category: Alcoholic Drinks
Agency: la comunidad
Geo: United States
Agency: The Community
Chief Creative Officer: Jose Molla & Joaquin Molla
Creative Directors: Rodrigo Butori, Kathy Hepinstall
Sr. Art Director: Aaron Willard
Sr. Copywriter: Aaron Zimroth
VP of Integrated Production: Laurie Malaga
Senior Producer: Andy Murillo
Executive Director of Planning: Andrew Speyer
Group Account Director: Mattia Nicodano
Account Director: Maryanne Dammrich
Account Executive: Sophia Gonzalez
Production
Production Company: Skunk
Director: Paul Minor
Owner: Matt Factor
COO/Executive Producer: Shelly Townsend
Executive Producer/HOP: Jeanne Stawiarski
Line Producer: Ryan Creighton
Local Producer: Federico Masini
Post Production: Vapor Post
Editor: Jorge Vallejo
Colorist: Rudel Reyes
Online: John Holzman
Music: John Pszwaro
Jim Sabia, Chief Marketing Officer
John Alvarado, VP, Brand Marketing
Carelys Hepburn, Sr. Brand Manager
Summer is the one time of year we're allowed – perhaps even expected – to break away from our daily routine and do something special. Few brands know this better than Corona Extra, a beer long synonymous with summer's carefree, outgoing spirit.So, to celebrate summer, Corona Extra is encouraging people to "break up" with the ordinary, everyday things in their lives that hold them back from getting outside and enjoying the season to the fullest. Following up on last summer's award-winning "Dear Summer" campaign where Winter extolled the virtues of Summer through a series of jealous letters, this summer's work - created by The Community - is delivered in the form of classic break-up letters to which we can all (unfortunately) relate. In addition to TV, other elements of the campaign include radio, web banners and a promotion. The campaign is a reminder for us all to break free of the trivial, mundane parts of life that dominate the rest of the year, and get outside to Raise Summer.