As Corona Extra evolves its "Find Your Beach" campaign via agency Cramer-Krasselt, the brand asks consumers to think of the beach as a state of mind. To find your beach, start by casting away your troubles. Then meet your friends for some Corona Extras.
Advertised brand: Corona Extra
Advert title(s): Cast Away
Headline and copy text (in English): Find your beach
Advertising Agency: Cramer-Krasselt, Chicago, USA
Agency website: http://c-k.com
Published: March, 2013
Corona Extra: Find Your Beach 2013 TV Credits
“Cast Away”
Client: Crown Imports
Brand: Corona Extra
Agency: Cramer-Krasselt, Chicago
Executive Creative Director: Derek Green
Group Creative Director/Art Director: Jimmy Olson
Group Creative Director/Copywriter: Derek Sherman
Agency Producer: Scott McBurnie
Group Account Director: Renee Chez
Senior Account Executive: Kaya Much
Account Executive: Katie Fellows
Production Company: Park Pictures
Director: Guy Manwaring
Executive Producer: Dinah Rodriguez
Line Producer: Amy Appleton
D.P.: Marc Gomez de Moral
Editorial Company: WhiteHouse Post
Executive Producer: Dan Bryant
Producer: Laurie Adrianopoli
Editor: John Smith
Telecine Company: The Mill
Executive Producer: Jared Yeater
Producer: Adrienne Winterhalter
Colorist: Fergus McCall
Music: Nylon Studios
Executive Producer: Mark Beckhaus
Engineer: Dave Robertson