Alternative title: Cans
Agency: the community
Chief Creative Officers: Jose Molla and Joaquin Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director: Silvio Caielli, Federico Díaz
Sr. Copywriter: Jake Wheeler
Sr. Copywriter: Rodrigo González
Sr. Art Director: Cora Pérez
VP of Integrated Production: Laurie Malaga
Sr. Producer: Julio Rangel
Account Director: Agustina Massa
Account Supervisor: Eric Jiménez
Sr. Account Executive: Erika Rivera
Account Coordinator: Rachel Startz
Director of Strategy: Pablo Rosas
Director of Business Affairs: Natalie Greeman
Sr. Business Affairs Manager: Daphne Papadopolus
Production Company: Garage Films & Procine
Director: Albert Uria
Executive Producer: Fermín Vilanova
SPC/Executive Producer: Andrés Silva
Unit Production Manager: Lorena Habichain
1st AD: Cris Trebotic
Director of Photography: Carlos Ritter
Offline Editing House: The Makers Lab
Online Post House: VaporPost
Editor: Rob Watzke
Producer: Off-Nadia Bowen/On-Denisse Zeigan
Music House: Audiocastle
Composer: Adam Robl, Keith Johns, Shawn Sutta
Color Correction/VFX: CO3
Executive Producer: Alexandra Lubrano
Colorist: Sofie Borup
Audio Mix: The Makers Lab
Producer: Nadia Bowen
Mixer/Engineer: Jeannine Guenther
Brand: Corona Extra
Sr. VP & Chief Marketing Officer: Jim Sabia
VP, Brand Marketing: John Alvarado
Brand Director, Marketing: Alex Schultz
Brand Manager, Marketing: Susie Robberson
Associate Brand Manager, Marketing: Luisa Calderon
Published: May 2018
Synopsis:
Created by the community, this new campaign leverages the fact that Corona’s brand familiarity has caused consumers to think they know when and where they should enjoy a Corona. Corona Cans, however, have helped the brand – and those who love drinking it – move faster, go further, and expand into new spaces. The spot, “You Never Know,” highlights how Corona Cans can take you to new, unexpected places by showcasing a slew of activities – ranging from hillside walks to grill-side storytelling – that pair perfectly with Corona Cans. The narration that accompanies the footage underscores the notion that “you never know where a Corona will take you.”