Corporación Del Trasplante: Corporación Del Trasplante

Credits & Description:

Brand CORPORACION DEL TRASPLANTE
Entrant BBDO CHILE SANTIAGO
BBDO CHILE Santiago, Chile Entrant Company
BBDO CHILE Santiago, Chile Idea Creation
BBDO CHILE Santiago, Chile Production
BBDO CHILE Santiago, Chile Media Placement
Samer Zeidan BBDO Executive Creative Director
Marcelo Con BBDO Executive Creative Director
Francisco Seisdedos BBDO Creative Director
Celim Caceres BBDO Art Director
Matias Escalona BBDO Copywriter
Rodrigo Ramirez BBDO Copywriter
Paulina Sanchez BBDO Account Manager
Taxi Taxi Motion Designer
Synopsis
Accordint to the National Law 20.403, all chileans are donors. However, their families are te responsible to take the final decision and more than 50 % says no.
That’s why Chile is ranked Nº43 in the world ranking of organ donation.
Strategy
Our target are all Chileans so we put the audios in several companies and institutions in the country, managing to impact more than 16,000 people daily.
Relevancy
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment. Thus, we helped more Chileans to know the situation of people waiting for a transplant and that this will finally end.
Outcome
With 0 media investmen we impact more than 16.000 peoples a day and we helped to transplant go up in a 51% during 2017.
Execution
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.
Campaign Description
We take the stories of people waiting to be transplanted and convert it into the voice of waiting for answering machines. So every time someone called that number and they had to wait, it was these stories that accompanied that moment.
Brief With Projected Outcomes
Accordint to the National Law 20.403, all chileans are donors. However, their families are te responsible to take the final decision and more than 50 % says no.
That’s why Chile is ranked Nº43 in the world ranking of organ donation.
Audience
The campaign achieved impact and excite the target, increasing by 51% the donation of organs, including the protagonist of our campaign