Category: Transport
Media: Integrated
Brand: Cotral
Agency: Superhumans
Geo: Italy
Advertising Agency: SuperHumans, Rome, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Francesco Iacobacci
Copywriter: Martina Pietraforte
Photographer: Matteo Alessandri
Account Manager: Flavia Di Lena
Filmmaker: Stefano Blasi
Editor: Antonio Labbro Francia
Published: January 2018
Synopsis:
To fight vandalism on its buses, Cotral, the Company of Public Transport in the Lazio Region, has transformed its own means of transport to convey a powerful message.