Media: Interactive
Category: Cosmetics & toiletries
URL: http://www.letgirlsbegirls.com.au/
Client: Esi Eggleston-Bracey, EVP Global Cosmetics, P&G COVERGIRL
Agency: Grey Melbourne
Country: Australia
Senior Interactive Designer: Renee Luri
Chief Creative Officer: Michael Knox
Chief Creative Officer: Diego Medvedocky
Creative Director: Lisandro Cardozo
Creative Director: Hernan Kritzer
Creative Director: Alejandro Devoto
Creative Director: martin stuart
Copywriter: veronica perera
Art Director: Facundo Ardila
Art Director: Juan Ignacio Peirano
Producer: Katie Wellbelove
Production company: Glasscase Productions
Senior Copywriter: Sally Richmond
Senior Art Director: Lauren Doolan
Account Director: Simon Dukart
Head of Digital: Evan Karas
General Manager: Claudia McInerney
Account Executive: belle thompson
DOP/ Director: Sky Davies & Boris Vymenets
Sound: Dylan Privitelli & Hugh Palmer
Photography Production: One 20 Productions
Photographer: Bronwyn Kidd
Stylist: Virginia Dowzer
Hair & Make Up: Julia Green
Media Director: Paul Blatchford
Patricio Browne, Producer
Viviano Romero, Editor
Debby Reiner, President Grey/Global P&G
Alice Ericsson, Executive Creative Director, Grey
Per Pederson, Executive Creative Director, Grey
Seema Patel, EVP Account Director, Grey
Ernesto James, SVP Account Director, Grey
Surrounded by raunchy film-clips, narcissistic selfies and covergirls photoshopped beyond belief, little girls are growing up too. #letgirlsbegirls is about slowing things down, about ensuring makeup is fun, not a fix for flaws or a way to make improvements. It's about girls embracing who they are - little girls. Launched on Studio 10 with the panelists having there makeup done by 5 year old girls along with Miss Universe Australia winner, Tegan Martin posing for the cover of a national magazine to promote the message. This campaign is a collaboration between Grey, Melbourne and Grey, Argentina. All images and information about the initiative at letgirlsbegirls.com.au.