| Epica Awards 2012 | ||
|---|---|---|
| TV/Cinema commercial | Food | Gold |
| TV/Cinema commercial | Editing & Special Effects | Silver |
| Eurobest 2012 | ||
| Craft - Film | Best Use of Music | Silver |
| Clio Awards, 2013 | ||
| Film Technique | Editing | Bronze |
| Film Technique | Music-Adapted | Gold |
| New York Festival 2013 | ||
| Film | Best Use of Music | SILVER WORLD MEDAL |
| Kinsale Shark Advertising Festival 2013 | ||
| International TV | Food | Silver |
| International TV Craft | Best Use of Music/Sound Design | Gold |
| London International Awards 2013 | ||
| TV/Cinema/Online Film - Music & Sound | Music Adaptation | Bronze Winners |
Title: LICK CHOMP
Advertiser: COW&GATE:SUPERGROUP
Media: TV
Geo: United Kingdom
Category: Food
Agency: BETC
Brand: Cow & Gate
BETC London are launching a new category re-defining strategy for Cow & Gate, the iconic baby feeding brand, with a new campaign 'feed their personalities.' Beyond developmental milestones, the traditional fodder of the category, we're now suggesting what matters most is the nurturing of little individuals and ultimately feeding their personalities. The campaign is spearheaded by the new ad, out tomorrow in the UK, called Supergroup directed by Little Minx's Jim Field Smith, Director of Butter (hitting Hollywood now) and TV show Episodes. A group of toddlers, all at that age when their own little characters first start to emerge, investigate the instruments and equipment in a recording studio. As they each play around and tinker intheir own individual, quirky ways, the cacophony of different sounds they are making gradually and magically comes together, with the use of judicious editing, to create a lively rendition of ‘Come on Eileen’ by Dexy’s Midnight Runners. It’s a living, breathing example of how Cow & Gate ‘Feed their Personalities’.
Advertising Agency: BETC, London, UK
Creative Director: Neil Dawson
Art Director: Neil Dawson
Copywriter: Clive Pickering
Published: October 2012