On social media, people love to brag (we know who they are.) So much so that the #humblebrag has become a bit of a social phenomenon. Inspired by real social posts of people bragging about their Internet speeds, we helped Cox raise awareness of their 1 Gig Internet offering, Gigablast, through a social campaign. The Guide to Brags campaign features local Chicago comedians and will run across Facebook, Instagram and Twitter with social videos optimized for capturing maximum attention in the feed. Agency: FCB Chicago
Media: Web Film
Category: Telecommunications
Client: COX Communications/ Gigablast
Agency: FCB Chicago
Production: FND Films
Country: United States of America
Director: Aaron Fronk
Creative Director: Nat Jones
Creative Director: Tom Flanigan
Copywriter: Adam Repp
Account Director: Kevin Burke
SVP, Brand Strategy, Cox Communications: Gaston Vaneri
Executive Director, Social Media Marketing, Cox Communications: Adam Naide
Senior Manager, Social Media Marketing, Cox Communications: Roger Jones