Advertiser: COX
Agency: DONER
Category: Commercial Public Services
Art Director: Alex Drukas
Copywriter: Anthony Moceri
Editor: Lucas Spalding
Agency Producer: Laura Marchin
Producer: Michelle Travinski
Executive Creative Director: Murray White
Account Supervisor: Quinn Bison
Agency Producer: Brian Dooley
Producer: Diane Leuci
Editor: Byron Pink
Creative Director: Dan Margulis
Agency Producer: David Glean
Agency Producer: Joe Knisely
Creative Director: John Garlock
Director: John Hamburg
Account Supervisor: Lisa Nardone
Chief Creative Officer: Rob Strasberg
Producer: Rupert Maconick
Editing Company: Spot Welders at The Underground
Brief Explanation
Switching to a new Internet or TV service provider is a lot like entering a new relationship - at first, they may look attractive and say all the right things, but once you discover their flaws, you realize you made a terrible mistake. So to stem the advances of the competition, Cox had to expose the truth about their binding contracts. We had to warn the world, Careful What You Switch For.