Category: Fashion
Media: Film
Brand: Craghoppers
Agency: Pablo
Geo: United Kingdom
Advertising Agency: Pablo, London, United Kingdom
Creative Director / Copywriter: Cesar Herszkowicz
Creative Director / Art Director: Lorenzo Marri
Photographer: Gleeson Paulino
Executive Creative Director: Tim Snape
Planner: Micha Levy
Head of Account Management: Kirstin Ross-MacLeod
Senior Account Manager: Will Godwin
Head of Production: Alex Nicholson
Production Company: Stink Films
Managing Director: Ingrid Raszl
Head of Production: Paula Macedo, Rogerio Maestro
Executive Producers: Guilherme Passos, Carolina Junqueira
Producer: Daniel Lombardi
Editor: Danilo Abraham
Director: Douglas Bernardt
Assistant Director: Marina Hecker
Post Production: Warriors
Color Grading: Bleach
Sound: Satélite Audio
DoP: Mauricio Padilha
Art Direction: Binho Lemes
Published: September 2017
Description:
Craghoppers clothing brand has some of the most protective outdoor trousers on the market, people just don’t know what they’re missing out on… Or do they?
A quick search on the internet and you will read about the common dream of being naked in public, our subconscious is telling us we don’t feel protected! We have taken this fun and entertaining idea to deliver a strong functional message.
The new Craghoppers Trouserless Nightmare campaign that has just gone live features film, print and digital executions that target a new, younger audience, and breaks through the outdoor clothing category’s usual summit celebration approach.
This is the first film created under the partnership between Craghoppers and Pablo, who joined forces last year. Shot in the beautiful landscape and forests of Brazil, it reflects Craghoppers ambition to be the clothing of choice for world travel.