Created with Wieden+Kennedy London and acclaimed directing collective CANADA through CANADA London / Riff Raff, the film introduces viewers to a cool, slightly mysterious character showing his love for Cravendale. This milk drinker is never seen without a glass of the white stuff in his hand, whether he’s riding a mechanical bull or throwing shapes on the dancefloor.
Shot in a movie trailer inspired visual style, the mustachioed milk drinker’s tale is told through a montage of scenarios that show his unfailing dedication to his trusty, ice-cold glass of Cravendale.
Category: Drinks, non-alcoholic
Client: Arla Foods
Agency: Wieden+Kennedy
Production: CANADA London / Riff Raff
Country: United Kingdom
Director: Canada
Executive Creative Director: Tony Davidson
Executive Creative Director: Iain Tait
Creative Director: David Day
Creative Director: Larry Seftel
Art Director: Danielle Noel
Copywriter: Thom Whitaker
Group Account Director: Katherine Napier
Agency Producer: Danielle Stewart