Advertiser: SÃO PAULO CREATIVE CLUB
Agency: BORGHI/LOWE
Category: Short Format Internet Film
Advertising campaign: MITOCHONDRION
Sound Design/Arrangement: AnvilFX
Art Director: Fabio Brigido
Creative Director: Fabio Brigido
Producer: Lobo
Agency Producer: Márcia Coelho
Post Production: Vetor Zero
Producer: Vetor Zero
Account Manager: Érica Oliveira
Copywriter: Fernando Nobre
Creative Director: Fernando Nobre
Executive Creative Director: Fernando Nobre
Executive Creative Director: José Henrique Borghi
Post Production: Lobo
Agency Producer: Patrícia Oliveira
Sound Design/Arrangement: PB
Director: Pavão E Thiago Martins
Sound Design/Arrangement: YB Music
Brief Explanation
A man feels an emptiness when he realizes the insignificance of his life. He wonders what happened with all his dreams. While he awaits his death, he reflects on how good it would be to have another chance, a simpler new life. The man dies and is reborn, but he reincarnates as a mitochondria. And again he feels a great emptiness. Lesson: Don’t miss the chance of registering the good things you do in this life. Submit your work to CCSP. You might return as a mitochondria.