Client: Croatia osiguranje
Advertising agency: Bruketa&Zinic&Grey, Brigada, Millenium promocija, Zagreb
Spatial Design Agency: Brigada
PR Agency: Millenium promocija
Corporate Communications Director: Predrag Grubic, Adris grupa,
Director of Corporate Communications Sector: Maja Weber, Croatia osiguranje
Head of Marketing Communications: Zrinka Jugec, Croatia osiguranje
Deputy Director of Corporate Communications Sector: Paola Poljak, Croatia osiguranje
Corporate Communications: Kristina Miljavac, Adris
Creative Director: Davor Bruketa, Bruketa&Zinic&Grey
Author of the Content behind the Exhibition Concept: prof. dr. sc. Bozo Skoko, Millenium promocija
Creative Director: Damjan Geber, Brigada
Client Service Director: Masa Ivanov, Bruketa&Zinic&Grey
Account Executive: Zrinka Pozar, Bruketa&Zinic&Grey
Product Designer: Dominik Cergna, Brigada
Architect: Marina Brletic, Brigada
Account Director: Marija Lukic, Brigada,
Creative Director: Dragan Lakicevic, Bruketa&Zinic&Grey
Art Director: Andrea Knapic, Bruketa&Zinic&Grey
Senior Designer: Nikola Vukalovic, Bruketa&Zinic&Grey
Production Manager: Vesna Durasin, Bruketa&Zinic&Grey
Digital Media Strategist: Iva Bolta, Bruketa&Zinic&Grey
Digital Director: Ivan Kovacevic, Bruketa&Zinic&Grey
PPC Specialist: Dubravka Srkulj, Bruketa&Zinic&Grey
PPC Specialist: Valentino Dujic, Bruketa&Zinic&Grey
Community Manager: Bernarda Amidzic, Bruketa&Zinic&Grey
Head of Digital Production: Vedran Firkelj, Bruketa&Zinic&Grey
Account Director: Svjetlana Vukic, Bruketa&Zinic&Grey
Event Manager: Martina Pandzic Skoko, Millenium promocija
Senior PR Consultant: Ivan Pakozdi, Millenium promocija,
Junior PR Consultant: Tamara Begic, Millenium promocija
PR Assistant: Ruzica Herceg, Millenium promocija
Media Director: Maja Zrncic, Millenium promocija
Media Planer/Buyer: Ana Simic, Millenium promocija
Online Media Buying: Filip Kunder, mDigital
Online Media Buying: Maja Samardzic Gaspar, mDigital
Co-Organizer: Zagreb Tourist Bord
Head of DTP/Pre-press: Radovan Radicevic, Bruketa&Zinic&Grey
DTP operators: Sasa Rehtacek, Danko Durasin and Zeljka Trocak, Bruketa&Zinic&Grey
Case Film Associate: Andrej Gagic, Bruketa&Zinic&Grey
Published: September 2017
Synopsis:
Image campaign that got 100.000 people involved.
The agencies Bruketa&Zinic&Grey, Brigada and “Millenium promocija” not only created an exhibition showing 133 years of national and Croatia Insurance’s history intertwined, but also left gaps in-between and invited “ordinary” people to fill them with their personal stories. Why? To showcase that Croatia Insurance Company can survive everything and still come through for its clients.
At first glance, all insurance companies in Croatia do look the same. But Croatia Insurance Company (est. 1884) is the only one that went successfully through 133 years of turbulent Croatian history. By doing so, the company proved to be the only insurance company that you can count on both in good and, more importantly, bad times. And what good is insurance when everything is going smoothly?
During the exhibition, family pictures were displayed side by side with “great” events from Croatia’s turbulent past. The exhibition took place in a WWII shelter and was designed as a linear walk through time that combined three main parts – historic events, family stories which added emotional context to them, and Croatian Insurance’s role in both of them.
Pictures of their own ancestries gave visitors the opportunity to experience the importance of having insurance by your side when times get tough. It also included interactive Tesla’s experiments, a dark rainy hall depicting WWII and the “Future Wall” where visitors could display in real time their wishes for the years to come.
For the first time, history had a place for everybody and it turned out to be the most visited exhibition of the year in Croatia. More than 103.000 people came to see the exhibition in person and 5.370 displayed their stories. Croatia Insurance ended up being the leading insurance company in Croatia in all market segments.