Brand: Cup Noodles
Advertiser: Nissin Foods Holdings Co., Ltd.
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Ichiro Kinoshita/Kazunori Saito
Creative Director: Yusuke Sato
Copywriter: Yusuke Sato/Maiha Sato
Art Director: Masaru Seo/Tatsuro Usui
Account Executive: Yuichiro Shimada/Soichi Kawakami/Hiroaki Dehari/Hisako Yoshida
Agency Producer: Takafumi Arimitsu
Film Production Company: Soda! Communications Inc., Tokyo
Director: Koichi Iguchi
Cinematographer: Shigeki Akiyama
Gaffer: Kosuke Sakurai
Film Producer: Takuto Omameuda/Yoshihisa Sawada
Production Manager: Fuko Soeda/Toshiya Yamagishi
Production Designer: Kazutomo Yamamura
Art Department: Yoshihiko Sakai
Post-Production Company: Jitto Inc., Tokyo
Offline Editor: Takayuki Kamijo
Editor: Akio Sakamaki
Colorist: Yuji Ito/Akio Sakamaki
Post Producer: Shinji Tsuchiya
Sound Mixer: Tsuyoshi Sakado
Special Effects Company: Mark Inc., Tokyo
Animator: Sohei Saito
Special Effects Producer: Yoshifumi Sadahara/Tatsuya Furuhata
Sound Production Company: Song Zu, Sydney
Sound Designer: Glenn Cunningham
Sound Studio Producer: Katrina Aquilia
Music Composer: Glenn Cunningham
Music Arranger: Glenn Cunningham
English Synopsis: The Copy For This Years Nissin Cup Noodles Campaigns Is “Stay Hot – So Good, Be Free”, Which Gives The Message ‘Dont Hesitate. Follow Your Passion, And You Can Do Whatever You Like. Staying Cool Is Not Good Enough.’ The Theme Of This Commercial Is ‘Gourmet Reaction’. Our Heros Reactions After Tasting Cup Noodle Are Expressed In Different, Completely Absurd, Ways.
English Context Explanation: This Ad Has The Highest Number Of Scenes And Edits In Cup Noodles Tv Commercial History. The Actor Sato Takeru Was Directed To Act The Absurd Roles As Passionately As Possible, Playing A Sequence Of Outrageous Characters, From A Squadron Hero And A Horse, To Diced Meat (The Topping For The Product). Though We Achieved Much In Post-Production, Including Cg Compositing, We Intended To Capture As Much ‘In Camera’ As Possible. For The ‘Sea Of The Noodles’ Scene, We Used Over 20 Kg Of Actual Noodles For The Shoot. The Wirework Scenes Were Developed With Careful, Detailed Planning.