| Spikes Asia, 2014 | ||
|---|---|---|
| Film | TV & CINEMA FILMS: FOOD | Silver Spike |
CLIENT NISSIN FOODS
PRODUCT CUPNOODLE
ENTRANT DENTSU TOKYO, JAPAN
3 OF 3 CAMPAIGN
TYPE OF ENTRY TV & CINEMA FILMS
CATEGORY FOOD
TITLE THE FACEBOOK MONSTER
PRODUCT/SERVICE CUPNOODLE
ENTRANT COMPANY : DENTSU TOKYO, JAPAN
ADVERTISING AGENCY : DENTSU TOKYO, JAPAN
ADVERTISING AGENCY 2 : NEANDERTAL TOKYO, JAPAN
PRODUCTION COMPANY : TOHOKUSHINSHA FILM CORPORATION TOKYO, JAPAN
PRODUCTION COMPANY 2 : SODA! COMMUNICATIONS TOKYO, JAPAN
ICHIRO KINOSHITA DENTSU INC. EXECUTIVE CREATIVE DIRECTOR
KAZUNORI SAITO DENTSU INC. EXECUTIVE CREATIVE DIRECTOR
KOTA TOHATA DENTSU INC. CREATIVE DIRECTOR/COPYWRITER
MIWAKO HOSOKAWA DENTSU INC. COPYWRITER
GEN ISHII NEANDERTAL DESIGN INC. ART DIRECTOR
NAOKO KAWASHIMA DENTSU INC. AGENCY PRODUCER
SAYAKA ARIMOTO DENTSU INC. CM PLANNER
NANAKO TANI DENTSU INC. CM PLANNER
RISA HORIKOSHI DENTSU INC. CM PLANNER
Brief Explanation
Having been filling the stomachs of the young and providing a source of energy to live our lives to the full, Cup Noodle's Survive! campaign was developed with our hope for the younger generation to overcome modern challenges that comes with globalization, technological progress, etc. The stories chosen all have contemporary relevance that the youth can easily identify with. Our wish to support the younger generation has been received just as passionately, generating great buzz and overwhelming feedback.