New Zealand charity CureKids have worked with Film Construction to create a world in which their charity was built entirely from cardboard and staffed by children. This backdrop allowed CureKids to communicate what the charity does and where the money raised goes in a humorous, engaging manner. CureKids funds research for life-threatening illnesses that affect many children.
Category: Charities & appeals
Client: CureKids
Agency: Direct to client
Production: Film Construction
Country: New Zealand
Director: Michael Humphrey
Producer: Andy Patrick
Producer: Greg Buckley
Executive Producer: Brooke Howard-Smith
DoP: Rob Marsh
Visual Effects: Huhu Studios
Sound Design: Hum Studios
Sound Studio: Factory Studios
Post production: Toybox
Production Co. Art Director: Grant Major