| Creative Circle 2017 | ||
|---|---|---|
| Film | Best Idents (campaign) | Silver |
Brand: Currys Pc World
Entrant: Amvbbdo
Agency: Amvbbdo
ECD: Alex Grieve/Adrian Rossi
CD: Alex Grieve/Adrian Rossi
Creatives: Milo Campbell
Synopsis:
AMV BBDO created six new idents for Currys PC World to celebrate their sponsorship of Channel 5’s The Gadget Show. The idents will be featured on Channel 5, Demand 5, The Gadget Show and Currys PC World’s YouTube channels.
The six sponsorship idents portray simple scenes of unfortunate, domestic mishaps. The humorous little moments are filmed in an intimate style and in one shot. They all end with a line that reads, “There’s a gadget for that” before revealing a suitable gadget that effectively acts as an antidote for the occurrence.
Currys PC World believes that the best gadgets in life are the ones that serve a purpose, that solve an everyday customer need. In celebrating the utility of these gadgets, the idents seek to position Currys PC World as a brand that not only understands tech but one that can find customers the right gadgets to match their everyday needs.