| PIAF 2017 | ||
|---|---|---|
| Media Engagement | - | Silver |
Category: Automotive
Media: Experiential
Client: Renault Italia
Dacia Advertising&CRM Manager: Elisabeth Leriche
Dacia Advertising&CRM Executive: Daniele Reggi, Giulia Frere
Dacia PR manager: Paola Repaci
Advertising Agency: Publicis, Milan, Italy
Global Chief Creative Officer Publicis WW & CEO Publicis Italia: Bruno Bertelli
Executive Creative Director Italy: Cristiana Boccassini, Bruno Bertelli
Creative Director: Francesco Martini, Alessandro Izzillo
Copywriter: Francesca Vitello, Michele Dell’Anna
Art Director: Laura Aondio, Giorgio Luchetti
Project manager digital: Vittorio Cafiero
Client service team: Simona Coletta, Giada Salerno, Benedetta Virga, Giulia Ratti
Agency Producer: Laura Pace
Production Company: Bedeschi film
Director: Gigi Piola
Assistant Director: Alberto Poli
Dop: Maxime Alexander
Esecutive producer: Federico Salvi
Producer: Martina Vanoli
Editor: Fabrizio Squeo
Digital Production: SDM
Media Center: OMD
Social Media: OMD
PR: Publicis Consultants
Description:
Young people work hard to reach their goals and fulfill their ambitions. And for this reason, they often work over weekends. This forces them to leave their passions behind, like supporting their team at the stadium.
Dacia, main sponsor of Udinese football club, found someone who’s free on Sunday and could take their place.
Six players who were supposed to sit on the bench took the place of 6 young workers. We brought to life an unusual Swap: the players at work, the fans on the sideline, enjoying the match from a unique point of view.
We had 100% of national sport tv and press coverage, 2 millions interaction, and it quickly became the #1 trend topic.