Cliente: Finca Las Moras / Dadá
Agencia: La comunidad
Campaña: Hey
Directores generales creativos: Ramiro Raposo & Fernando Sosa
Directores creativos: Mariano Gamba & Rodrigo Greco
Directora de cuentas: Oriana San Martín
Jefe de producción: Ramiro Capisto
Productora: A U S T R I A
Director: Sebastián Sánchez
Productor ejecutivo: Juan Manuel Menvielle
Director de fotografía: Manu Bullrich
Director de arte: Muriel Rañi
Vestuarista: Barbara Arcuschin
Post Productor: Ignacio Parodis
Postproductora: Wolf VFX
Color: Jorge Russo / Pentimento
Sonido: Porta Estudio
Edición: Andres Quaranta
Aprobación por cliente: Pablo Moraca, Andrea González, Paula Laphitzondo
Published: September 2018
Synopsis:
The agency directed by Fernando Sosa and Ramiro Raposo, present the new work done for their client DADÁ of Finca Las Moras.
"Hey!" was designed to present a new and amazing DADA 6 Honey. The first Honey in the market. A sweet and innovative wine, perfect for all those curious people.
"With Finca las Moras we have been working together for more than 10 years and we launched together DADA six years ago. With a totally disruptive product proposal that in the communication we could reflect with a totally different tone and aesthetics to the category. This is another step for a brand that grows year after year and continues to innovate to surprise a target very eager to try new things. The coherence of the work in all these years in each communication, and the good results that Dada has been achieving, are a reflection of the trust and support of a great client, as is the entire team of Finca las Moras "commented Ramiro Raposo General Manager of The BA Comu.
The campaign was conceived under the creative direction of Mariano Gamba and Rodrigo Greco. Since accounts were in charge Oriana San Martin and the head of production by the agency was Ramiro Capisto.
The commercial, which was directed by Sebastián Sánchez of the AUSTRIA production company, will also be accompanied by pieces of public road and actions on social networks.