Category: Media
Media: Film
Brand: Guardian
Brand: D&AD
Agency: Common Industry
Geo: United Kingdom
Advertising Agency: Common Industry, London, UK
Director: Alyssa Boni / RSA / Black Dog
Motion Graphics / Graphic Design: Studio Blackburn
Sound Design: GCRS
Colour: ENVY
Published: May 2018
Synopsis:
Guardian Media Group and D&AD today announce a partnership to establish a new global festival to celebrate the power of creativity and explore how it shapes culture, intersects with business and builds a positive future.
Hosted in London, the festival will bring together business leaders with the world’s foremost thinkers, practitioners and emerging talent from across the creative and cultural sectors – including design, film, advertising, gaming, music, fashion and architecture. The festival will launch in 2019 with the aim of becoming a destination for curious, creative minds.
With global debates increasingly dominated by the opportunities and risks created by automation and data, the festival will be an opportunity to recognise, celebrate and learn about how the uniquely human quality of creativity can help industries and businesses to innovate and grow in the face of disruption.