D&AD Film, Digital Project P - When D&Ad Pencils Went Missing Around The World by Lucky Generals

The Film titled Project P - When D&Ad Pencils Went Missing Around The World was done by Lucky Generals advertising agency for D&AD in United Kingdom. It was released in Apr 2016.
Advertising campaign for D&AD

D&AD: Project P - When D&Ad Pencils Went Missing Around The World

Brand
D&AD
Media
Film, Digital
Released
April 2016
Posted
April 2016
Market
United Kingdom
Industry
Shows, Events & Festivals
Agency
Lucky Generals
Executive Creative Director
Danny Brooke Taylor
Creative Director
Danny Brooke Taylor
Creative
Charlie Hurst
Creative
Eddie Fisher

Awards:

Circle Awards 2016
GeneralBest Low Budget IdeaBronze

Credits & Description:

Entrant Organisation: Lucky Generals
Client: D&Ad
Agency: Lucky Generals
Executive Creative Director: Danny Brooke-Taylor
Creative Director: Danny Brooke-Taylor
Creatives: Eddie Fisher, Charlie Hurst
Description: A D&Ad Pencil Is (one Of) The Most Prestigious Accolades In The Creative Community. But Sometimes We Dont Realise The True Value Of Things Until Theyre Gone. So To Remind The World How Precious The Awards Are, We Stole Them From Agencies Around The Globe. Rio To Melbourne, We Recruited Insiders Who Pinched The Pencils From Their Pedestals - Then Watched The Fun Begin. We Saw It All, As Hundreds Of Trophies Went Missing In A Highly Coordinated Heist. Only After 4 Days Of Confusion, Anger And Panic Did We Reveal It Was All For Our Call For Entries Campaign.