On 11 January 2016, D&AD Pencils simultaneously started disappearing around the world. Revealed to have been a clever stunt thought up by Lucky Generals and D&AD, they have created and released a behind the scenes film that shows how it was all orchestrated. Why did they do it? To remind the creative community of the true value of a D&AD Pencil, and that when it comes to creative awards, nothing matters more.
Media: Web Film
Category: Award show
Client: D&AD
Agency: -
Country: United Kingdom