Category: Public Health & Safety
Advertiser: THE DANISH ROAD SAFETY COUNCIL
Product/Service: ATTENTION
Agency: BATES Y&R
Production Company: BACON, Frederiksberg, DENMARK
Creative Director: Ib Borup
Copywriter: Ib Borup
Art Director: Ib Borup
Agency Producer: Nya Bille
Account Supervisor: Thomas Brandt
Advertiser's Supervisor: Jon Schwartz
Producer: Nya Bille/Christian Zethner
Director: Martin Werner
Editor: Nicolaj Monberg
Sound Design/Arrangement: Bacon Cph/Adrian Aurelius
Post Production: Bacon Cph
Music: Jonas Struck/Asger Badn
Account Manager: Josephine Winther-Poupinel
Planner: Susanne Lund
Director Of Photography: Laust Trier-Mørk
EditingCompany: Bacon Cph
Account Manager: Josephine Winther-Poupinel
Planner: Susanne Lund
Director Of Photography: Laust Trier-Mørk
Editing Company: Bacon Cph
English Description
A woman is driving in the city. Her son is sitting in the rear seat. The woman then receives a text message and the sound attracts her attention to a hand bag lying on the passengers seat. She reaches over and fumbles in the bag until she finally finds the phone. As she picks it up to read the text message, a different camera angle shows that instead she puts a brown paper bag over her own head. She continues driving with the paper bag over her head. Without her noticing she barely avoids hitting an oncoming car.