Category: Public Health & Safety
Advertiser: THE DANISH ROAD SAFETY COUNCIL
Product/Service: ATTENTION
Agency: BATES Y&R
Production Company: BACON, Frederiksberg, DENMARK
Creative Director: Ib Borup
Copywriter: Ib Borup
Art Director: Ib Borup
Agency Producer: Nya Bille
Account Supervisor: Thomas Brandt
Advertiser's Supervisor: Jon Schwartz
Producer: Nya Bille/Christian Zethner
Director: Martin Werner
Editor: Nicolaj Monberg
Sound Design/Arrangement: Bacon Cph/Adrian Aurelius
Post Production: Bacon Cph
Music: Jonas Struck/Asger Badn
Account Manager: Josephine Winther-Poupinel
Planner: Susanne Lund
Director Of Photography: Laust Trier-Mørk
EditingCompany: Bacon Cph
Account Manager: Josephine Winther-Poupinel
Planner: Susanne Lund
Director Of Photography: Laust Trier-Mørk
Editing Company: Bacon Cph
English Description
A man is driving along the highway. He looks hurriedly at his wrist watch. He then looks down to his right and picks up his smartphone from the passengers seat next to him. As he lifts the phone to start writing a text message, a different camera angle shows that he puts a brown paper bag over his own head instead. He continues driving with the bag over his head. He drives close by an oncoming truck and then (without noticing it) barely avoids hitting an other car.