Category: Retail Services
Media: TV
Alternative Title: Not very shy
Brand: Darty
Agency: ici Barbès
Advertizing Agency: ici Barbès, Paris, France
Creative Director: Olivier Moine
Art Directors: Nadège Adatte, Olivier Van der Vaeren
Directors: Nalle Sjoblad, Hugues De La Brosse
Director of Photography: Daniel Lindholm
Agency Producer: Sanae Belkoury
Production Company: Birth
Excecutive Producer: Hugo Legrand-Nathan
Line Producer: Tristan Beraud
Agency Management: Leopold Debleme, Alix Baixas
Sound: Chez Jean
Geo: France
Published: September 2016
Darty, one of the largest French retailer, specialized in electronic products, upgrades its customer service with a live video assistance adding to better support its customers. Darty highlights this new service through two spots created by ici Barbès and directed by the duo Nalle Sjoblad & Hugues De La Brosse. In a humor tone, the spots show how the Darty adviser becomes very close to his customers thanks the live video assistance. In each spot, the visual support creates an intimate relationship between the adviser and its customers, which can cause a funny situation.