Day One: Day One

Credits & Description:

Brand: Day One
Product: Day One
Entrant Company: BBDO New York United States
Agency Network: BBDO Worldwide
Client: Day One
Creative Director: Danilo Boer/ Marcos Kotlhar (Executive Creative Director)/ Kevin Mulroy
Copywriter: Kevin Mulroy
Art Director: Bianca Guimaraes
Director: Guilherme Marcondes
Production Company: Lobo
Account Director: Bryant Lim
Agency Producer: David Rolfe (Head of Production)/ Sofia Handler (Executive Producer)/ Molly Ross (Junior Producer)/ Rani Vaz (Director of Music)
Production Company Producer: Loic François Marie Dubois (Head of Production), Luis Ribeiro/ Alberto Lopes/ Sergio Salles (Executive Producer), Aron Matschulat Aguiar
Editor: Aron Matschulat Aguiar/ Eduardo Lopes (Assistant EDitor)
Sound Engineer: Steve Rosen (Sound Mixer)
Graphics: Bruno Ferrari (Lead Compositor)/ Diogo Girondi, Nara Andrade, Renato Trippi, Guilherme Sarinho (Compositors)
Visual Effects: Lucas Stinguetti/ Lucas Peres (Previs)
Animation: Leonardo Cadaval (Animation Supervisor)Andrea Delfino, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Janaina Bonacelli, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Marcio Nicolosi, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Music: Sonic Union
Artist: João Lavieri/ Felipe Jornada/ Rômulo de Oliveira/ Wilson Panassi (Concept Artists), Antonio Soares Neto/ Vinicius Barros (Storyboard), Felipe Jornada (Art Direction)
CG Director: Olavo Chagas
Chief Creative Officer: David Lubars (BBDO Worldwide)/ Greg Hahn (BBDO New York)
Influencer Managers: Lucy Bennett/ Sami Kriegstein
Lookdev and Render: Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Production Creative Director: Mateus de Paula Santos
Production: Michelle Vinotti/ Clara Morelli (Production Coordinator), Gabriela Leal/ Lorenzo Di Pace (Production Assistant)
R&D: Giovanni Meneghel, Cláudia Fujiwara, Vedran Sinobad, Diana Naranjo Pomalaya
Rigging: Flavio Castello (Lead Rigging), Alexandre Marassa/ Felipe Gimenes
Technical Support: Cadu Penacchin, Weslley Oliveira, Mateus Ruiz
Published: February 2018
Synopsis:
Did you know that 1 in 3 teens reports experiencing some kind of abuse in their romantic relationships?
Global creative studio Lobo uncovers the subtle ways young love can turn into pervasive torment in the powerful animated short 'Sunshine' for nonprofit Day One, out of BBDO NY. The short shows a budding young love moving from the blissfully early stages of carnival-won stuffed animals and selfies to a gradually more jealous, controlling and abusive rapport. The thought-provoking short launches in conjunction with Teen Dating Violence Awareness Month and is aligned with Day One's mission to partner with youth to end abuse and domestic violence through community education, supportive services, legal advocacy and leadership development.