Media: Web Film
Category: Public interest
Client: Day One
Agency: BBDO New York
Production: Lobo
Country: United States of America
Director: Guilherme Marcondes
Art Director: Felipe Jornada
Creative: Bianca Guimarães
Creative: Danilo Boer
Creative: Marcos Kotlhar
Producer: Aron Matschulat Aguiar
Executive Producer: Luis Ribeiro
Executive Producer: Alberto Lopes
Executive Producer: Loic François Marie Dubois
Concept Artists: João Lavieri, Felipe Jornada, Rômulo de Oliveira, Wilson Panassi
Storyboard: Antonio Soares Neto, Vinicius Barros
CG Director: Olavo Chagas
Modelling: Milton Dias, Frederico Martins, Diego Esteves, Eiti Sato, Daniel Adami, Felipe Bassi, Leo Rezende, Marcel Fukuwara
Lead Rigging: Flavio Castello
Rigging: Alexandre Marassá, Felipe Gimenes
Animation Supervisor: Leonardo Cadaval
Previsualization: Lucas Peres
Animators: Marcio Nicolosi, Andrea Delfino, Janaina Bonacelli, Bruno Carias, Bruno Hamzagic, Daniel Alvite, Daniel Bahia, Daniel Vasconcellos, Jorge Zagatto, Leonardo Cadaval, Marcelo Zanin, Raphael Vinicius Seixas Silva, Renato Sena, Rodrigo Souza, Ronaldo Brito, Ste Kajimoto, Thiago Martins, Victor Fernandes
Lookdev & Render: Olavo Chagas, Milton Dias, Diego Esteves, Rafael Migliorini
Lead Compositor: Bruno Ferrari
VFX: Lucas Stringhetti
VFX 2D: Chan Tong
Color Grading: CO3, Leticia Blanco
Editor: Aron Matschulat Aguiar
Published: February 2018
Synopsis:
Did you know that 1 in 3 teens reports experiencing some kind of abuse in their romantic relationships?
Global creative studio Lobo uncovers the subtle ways young love can turn into pervasive torment in the powerful animated short 'Sunshine' for nonprofit Day One, out of BBDO NY. The short shows a budding young love moving from the blissfully early stages of carnival-won stuffed animals and selfies to a gradually more jealous, controlling and abusive rapport. The thought-provoking short launches in conjunction with Teen Dating Violence Awareness Month and is aligned with Day One's mission to partner with youth to end abuse and domestic violence through community education, supportive services, legal advocacy and leadership development.