The world is running out of sand. Sand is used in everything from construction to pharmaceuticals, and as a result two thirds of the world's beaches are retreating. So we built a fleet of machines that turn empty bottles of DB Export into a sand substitute. DB Export Beer Bottle Sand is then supplied to construction companies, manufacturers and anyone else who needs it, reducing the country's dependence on beach-derived sand. Now, to save their beaches, New Zealanders just have to empty a bottle of DB Export. Drink DB Export. Save the entire world. Agency: Colenso BBDO, Auckland.
Media: TV
Category: Drinks, alcoholic
Client: DB Breweries
Agency: Colenso BBDO, Auckland
Production: FINCH
Country: New Zealand
Media Agency: PHD
PR Agency: Spark PR & Activate
Shopper Marketing Agency: Raydar
Digital Agency: Union Digital