Campaign name: Expect the Unexpected
Media: Ambient, Online
Industry: Financial Products & Services
Published: October, 2012
Market: Singapore
Language: English
Creative Agency: Tribal DDB Singapore
Agency Website: www.tribalddb.com.sg/
Media Agency: MPG Singapore
Brand: DBS Bank Ltd
Chief Creative Officer: Neil Johnson
Creative Director: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Photography: Allan Ng
Producer: Michelle Tan
Accounts Team: Anthony Wan, Joshua Lee, Jasmine Ng
Production Company: Freelow Productions, Critica, The Republic Studios
Additional credits: Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo