A new campaign for "De Lijn", the Flemish public transport company, to emphasize its mission: to be the smartest way to travel throughout Flanders. The campaign from Duval Guillame , Brussels builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show penguins and fireflies to illustrate that, inviting people to follow their good example.
Client: De Lijn
Agency: Duval Guillaume, Brussels
Production Company: Creative Conspiracy
Director(s): Guionne Leroy
Creatives: Katrien Bottez (Creative Director)
Peter Ampe (Creative Director)
Hans Kerkhoff (Creative)
Raoul Maris (Creative)
Emily Rammant (Agency Producer)
Marc Van Buggenhout (Agency Producer)
Luc Vandriessche (Producer)
Country: Belgium