Category: Government Organisation
URL: http://www.defencejobs.gov.au/...
Client: Australian Defence Force
Client: Defence Jobs Australia
Media: Film
Country: Australia
Advertising Agency: Havas, Sydney, Australia
Executive Creative Directors: Seamus Higgins, Stu Turner
Copywriter: Dave Biddle
Managing Director: Dan Smith
Account Director: Charlie Read
Senior Account Manager: Charlotte El Baz
Planning Director: Phil Johnston, Bohdi Lewis
Digital Executive Producer: Peter Segerer
Digital Producers: Olivier Boulbain, Shiv Suchdeva
Developers: Brendon Betheldo, Thao Mcavoy, Alec Pirillo
Print Producers: Thea Clausen, Sonia Ebrington
Design: Darren Cole, Nic Adamovic, Michelle Wong, Michael Macgregor
Social: Mark Mckissock
Director: Damon Cameron
Ep: Rachel Ford-Davies
Dop: Ross Giardina
Content Director: Ken Karpel
Photography: The Pool Collective
360 Website: Pixelcase
360 imagery/videos: The Pulse
Date: April, 2017
Description:
They may wear the same uniform but everyone in the Army has their own story. Discover your Army.
Havas has unveiled a significant new brand campaign for the Australian Army, in its latest work for the Australian Defence Force (ADF). Created by Havas Sydney, the fully integrated,'mobile-first' campaign is the most holistic and interactive produced by Defence Force Recruiting (DFR) to date. Its scale and breadth also make it the largest. In delivering this campaign Havas continues its long term strategy of 'humanising the ADF'.