Category: Agency Self-Promo
Media: Film
Agency: Degordian
Geo: Croatia
Advertising Agency: Degordian, Zagreb, Croatia
Video: Ivan Radović, Dino Sladić
Published: December 2017
Synopsis:
Christmas wheat is a well-known tradition in Croatia and we decided to share it with the world, literally. We’ve sown 195 bowls of wheat for 195 countries and we were live streaming the growing wheat in a project we call Wheat whisperer.
Why the Whisperer? Everyone has heard the theory that talking to plants helps them grow, so we gave everyone a chance to talk to any of the 195 wheats and encourage its growth!