Brand: Dell
Media: Online
Category: Electronics, Technology
Agency: Y&R
Geo: United States
Dell: First day back
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Senior Content Producer: Bobby Jacques
Global Client Leader, Strategic Planning: Joe Rivas
Strategy Director, Planning: Jenna Rounds
Director of Marketing: Diana Melton
Assistant Account Executive: George Rainaldi
Senior Project Manager: Andrea Rey / VML
Production Company: Smuggler
Executive Producer: Drew Santarsiero
Director: Henry Alex Rubin
DP: Janusz Kaminski
Production Designer: KK Barrett
Editorial Company: Cutters NY
Editor: Steve Bell
Color: Lez Rudge / Nice Shoes
Mix: Tom Jucarone / Sound Lounge
EFX: Framestore NY
Executive Producer: Dez Macleod-Veilleux
Creative Directors: Gigi Ng, Akira Thompson
VFX and Compositing Supervisor: Gigi Ng
Design Supervisor: Akira Thompson