To bring to life its back-to-school mantra of "Learn it. Share it." Dell is launching a series of aspirational documentary-style videos that showcase the stories of the The New Experts a select group of teens and young adults who are shaping our society, enabled by technology. The docuseries delves into the stories of how these impressive young achievers are pursuing their passions, Through these films, Dell hopes to encourage even more involvement and collaboration amongst young people who want to share their expertise.Agency: Y&R New York
Category: Home electronics
Client: Dell
Agency: Y&R New York
Production: m ss ng p eces
Country: United States of America
Director: Josh Nussbaum
Chief Creative Officer: Leslie Sims
Executive Creative Director: Christian Carl
Producer: Orlaith Finucane
Producer: Salima Millott
Senior Copywriter: Meredith Kinee
Senior Art Director: Rachel Cuyler
Executive Producer: Ari Kuschnir
Digital Creative Director: Dave Quintiliani
DoP: Adam Jandrup
DoP: Ethan Palmer
Strategist: Lisa Baldini
Editor: Karl Amdal
Editor: Adam McClelland
Associate Producer: Sarah Haroldson
Music: YouTooCanWoo- Bromeliad
Music + Sound Production: Lauren King
Music + Sound Production: Sarah Haroldson
Head of Production: Greg Lotus
Head of Celebrity Talent: Lauren King
Business Manager: Maggie Diaz
Line Producer: Brian Quinlan
Sound Facility: One Thousand Birds