Client: Dell Technologies
Chief Marketing Officer - Jeremy Burton
SVP Global Brand and Creative - Liz Matthews
Director Brand Strategy and Advertising - Rachael Henke
Brand Strategy and Advertising – Tamara Hernandez
Agency: Y&R
Global Executive Creative Director: Christian Carl
Global Creative Director: Thomas Shim
Copywriter, Creative Director: Justin Ebert
Executive Producer: Bobby Jacques
Content Producer: Nicole Lederman
Sr Business Manager- Maggie Diaz
President, Global Technology & Business Practice - Joe Rivas
Group Account Director - Rachel Krouse
Account Director- Heather Hosey
Account Executive- George Rainaldi
Strategic Planning Director - Jenna Rounds
MediaCom
Managing Partner, Global Account Director - Sue Davidson
Global Group Strategy Director - Guilhem Tamisier
Partner, Media Director - LaShena Huddleston
Production Company: Tool of North America
Director: Shawn Z
Managing Partner, live action - Oliver Fuselier
Executive Producer - Robert Helphand
Line Producer - Dennis Beier
Edit House - Cosmo Street
Editor - Lawrence Young
Producer - Vietan Nguyen
Producer - Anne Lai
Synopsis:
Everyone thinks digital transformation in companies just magically happens. Like devices just start instantly talking to each other and cloud infrastructures appear out of thin air, but that couldn't be farther from the truth. It takes hard work, dedication and really smart people to get it all done. And it's what Dell Technologies does every day.
So Dell Technologies created a new social campaign that humorously proves our point. In each scenario, a powerful, magical being (or beings) has been hired by a business to make digital transformation happen. Unfortunately, in each case, their formidable powers prove thoroughly ineffective at getting the job done.