The new work from Campbell Ewald for premium espresso manufacturer De’Longhi. These spots are not only the first U.S. TV advertising for this product, but also a TV marketing debut for the De’Longhi brand in the U.S. The campaign is running through the holiday season in key markets.
With the knowledge that most Americans don’t believe they can create a quality espresso beverage at home, De’Longhi decided to debunk this myth by showing how real consumers can create their own coffee house-quality espresso. The spots take a hidden camera approach to show the real-life, genuine moments of intimidation and confusion when they are given a cup and told to make the coffee themselves. This creative approach lets the machine speak for itself and shows the true life simplicity of crafting a drink with a De’Longhi – bringing the tagline, “The art of espresso made simple” to life.
Chief Creative Officer: Mark Simon
SVP, Group Creative Director: Chip Rich
Associate Creative Director: Yoko Fujita
President: Sal Taibi
EVP, Group Account Director: Jonathan Lange
Account Supervisor: Joseph Witmer
Head of Planning: Marcia Lorente
Senior Strategic Planner: Christina Hathaway
Photographer/Designer: Chris Simpson
Production Company: Washington Square Films
Director: Paul Iannacchino
Director of Photography: Sean Donnelly
Executive producer: Mishka Brown/Amanda Scoblick
Line Producer: Todd Morris
Editing House: Bread & Butter Post
Editor: Aaron Mackof
Producer: Charina Espino
Mixer: David Wilson