Flickering Wall Amsterdam has created "Denham Psycho", a short film tribute to the controversial cult-classic originally premiered at Sundance in 2000. Behind the film is denim company Denham Jeans. According to longtime fan of Easton Ellis' American Psycho, director Hugo Keijzer explains; "-when I first heard Jason Denham talk about jeans it reminded me of the film's legendary business-card scene. I recognized the same manic attention to detail and ravenous appetite for craftsmanship. This triggered the idea for a modern-day remake of the scene". The team at Denham has a reputation for producing all their creative projects in-house but, as Jason Denham explains; "For us Flickering Wall's proposal perfectly reflected the compulsive 'otaku' culture that tends to characterize the inner core of the denim scene. We were confident it would make a brilliant parody of fashion in general and the recent 'heritage' trend in particular. -Plus, it reminds us to keep having fun and not to take ourselves too seriously,"
"Denham Psycho" launched during the kick-off event of the 'Blue Yard' Denham Pop-Up Store & Cinema on January 14th in Berlin.
Category: Clothing & footwear
Client: Denham
Agency: Flickering Wall, Amsterdam
Country: Netherlands
Director: Hugo Keijzer
Copywriter: Ben Clark
Executive Producer: Remco den Hartog
DoP: Robbie van Brussel
Editor: Nils Rensen
Graphics by Ali Kirby
Costume by Denham