Category: Internet Film
Advertiser: DENNY'S
Product/Service: RESTAURANT
Agency: GOTHAM
Production Company: DUMBDUMB PRODCUTIONS, West Hollywood, West Hollywood, USA, USA
Production Company: ELECTUS, West Hollywood, West Hollywood, USA, USA
Date of First Appearance: Mar 23 2011
Chief Creative Officer: Marty Orzio
Agency Producer: Letitia Jacobs
Account Supervisor: Lyle Tick
Producer: Jason Bateman/Will Arnett
Director: Jerry Collins
Account Manager: Daniel Mize/Julia Farber
Other Credits: Co-Creators: Jason Bateman And Will Arnett/Distribution Partner: Ensemble
English Description
Denny’s positioning is summed up in their tagline, “America’s diner is always open.” As America’s diner, it is a place where folks can enjoy good ol' comfort food, get comfortable and open up. The challenge was to make that appeal to a young, college-aged audience. To capture the essence of Denny’s for them, we filmed some comedians chatting and chewing in the classic diner booth, comfortably improvising and joking around. Being naturally funny like this, these personalities are not only appropriate for the Denny’s brand but aspirational to our target. The films were first viewed on the College Humor website.