| British Arrows Awards, 2015 | ||
|---|---|---|
| The Winners | Best over 30 and up to 60 second TV commercial | Bronze |
| The Winners | Best 60-90 second Cinema commercial | Bronze |
| The Winners | Public Service Advertising | Silver |
| D&AD Awards 2015 | ||
| Film Advertising Crafts | Use of Music for Film Advertising | Graphite Pencil |
| Cannes Lions, 2015 | ||
| FILM | TV & CINEMA FILM: PUBLIC HEALTH & SAFETY | BRONZE |
| The New York Festival, 2015 | ||
| Film | Craft: Best Use of Music | FIRST PRIZE AWARD |
| Film | Craft: Sound design | THIRD PRIZE AWARD |
| Public Service Announcements | Film: Civic & Social Education | THIRD PRIZE AWARD |
| Golden Award of Montreux, 2015 | ||
| TELEVISION/CINEMA | Music | Gold Medal |
| Clio Awards 2015 | ||
| Film | Public Service: Commercials (between thirty [30] seconds and sixty [60] seconds) | Silver |
| Kinsale Sharks Awards, 2015 | ||
| Film | International Film - TV/Online or Cinema - Public Awareness Messages | Gold Winner |
| LIA (London International Awards), 2015 | ||
| TV/Cinema/Online Film - Production & Post-Production | Direction | Silver Winner |
| TV/Cinema/Online Film - Production & Post-Production | Editing | Gold Winner |
| TV/Cinema/Online Film | Public Service/Social Welfare | Bronze Winner |
| Ciclope International Festival of Craft, 2015 | ||
| Sound | Adapted Music | Grand Prix |
| Eurobest Awards, 2015 | ||
| Film | Tv & Cinema Films: Charities, Public Health, Safety & Awareness Messages | Gold Eurobest |
| Cristal Festival, 2015 | ||
| Film Craft | Best Use of Music | Cristal (Gold) |
| Circle Awards 2015 | ||
| Film Craft | Best Use Of Music - Single | Gold |
| Charity + Public Service | Best Charity/Public Service Film - Single | Bronze |
Campaign: Don't drink and drive
Title: 50TH ANNIVERSARY
Title: 50 Years
Title: Celebrate
Advertising Agency AMVBBDO
Executive Creative Directors Alex Grieve, Adrian Rossi
Creative Directors Steve Jones, Martin Loraine
Creative Team Antony Nelson, Mike Sutherland
Agency Producer Nick Godden
Production Company Rogue Films
Director Mark Zibert
Executive Producer Charlie Crompton
Production Company Producer James Howland
Director of Photography Jaime Feliu-Torres
Film Editing Company Final Cut
Editor James Rosam
Post Production Facility The Mill
Visual Effects Artist Neil Davies
Audio Post Production Wave Studios
Description of the Project:
The film follows a tragic crash scene and the sequence of events that follow. Throughout each scene, Kool and The Gang’s iconic ‘Celebrate’ song is reluctantly sung by the emergency services whilst they perform their duties.
We see the victim being cut out of the overturned car, the desperate revival efforts of the paramedic and ambulance team, and the horrific moment when the widowed mother is told the news by police officers. The message is clear: there is no place for celebration until there are no deaths due to drink driving.
It’s 50 years since the first anti-drink driving commercial aired on British television. Since then, road deaths due to drink driving have fallen from 1,640 in 1967 to just 230 in 2012. Although this is a dramatic drop in statistics, the Department for Transport wanted to use the occasion to remind people that 230 deaths is still too many.