Client: Kimberly-Clark
Agency: Organic, Inc.
Director: Alec Sutherland
Executive Producer: Raphael Leopold
Executive Producer / Director of Content Production: Tricia Hoover
Head of Production: Jennifer Bolivar
Producer: Jesse Roberts
Production Supervisor: Lauren Godfrey
Director of Photography: Adam Mcdaid
Edit: Cutter Studios
Editor: Louis Lyne
Camera: Hand Held Films
Sound Mixer: Fiona McBane
Published: May 2018
Synopsis:
Venice Beach-based production company Rodeo Show director Alec Sutherland reunites families with real stories about people re-discovering their lives for Depend® out of Organic, Inc. The campaign shines a light on family members reconnecting and making up for lost time after seclusion in the wake of the self doubt that came with dealing digestive health issues. In the :30 spot “Sadie’s Story,” Sutherland illustrates a mother honestly speaking out about the digestive issues that led her to skip out on meaningful family outings, causing an emotional strain on her family’s dynamic. She found a transformative solution with Depend that allowed her to re-claim her lifestyle and confidently be active with her daughter and husband once again.
Ending on a positive note, the spot concludes with Jim picking up where his life left off, embarking on a camping trip alongside his family.