This is a student work that has no affiliation with Heineken/Desperados brand.
Category: Alcoholic Drinks
Media: Experiential
Brand: Desperados
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, USA
Art Director: Marcelo Shalders
Copywriter: Nellie Santee
Published: April 2017
Synopsis:
Near the main stage of the festival, a kinetic flooring will be installed to use the kinetic energy generated by steps and jumps and transform it into real electrical power.